Rock Etiquette @ Locale Magazine
Rocker Chic Meets Melrose Vintage at LA’s Rock Etiquette
November 4, 2015
With Three Locations (Melrose, Santa Monica and Laguna), Rock Etiquette Is Your One-Stop Shop for Everything Vintage, Glam and Rock ’n’ Roll
Written By: Allison Chen Rocker Chic Meets Melrose Vintage at LA’s Rock Etiquette
Photographed By: Chiaroscuro Fotografia
M E L R O S E /// Calling: Rock Etiquette’s Vintage Rock ’n’ Roll Clothing on Melrose Has Style with an Edge.
Alongside the iconic Nasty Gal Melrose store and smaller boho boutiques on Melrose Avenue, Rock Etiquette highlights unique, trendy pieces with a rocker vintage vibe. The free-spirited store’s seasonal collections feature an LA street style that is effortlessly edgy and cool for festivals, daily wear or casual nights out.
In addition to its own brand that centers around soft vintage graphic tees and suede outerwear with fringe, Rock Etiquette also carries a wide selection of Australian One Teaspoon denim in relaxed and destroyed styles, as well as statement shoes. For shoe lovers, featured footwear brands include Chinese Laundry, Not Rated, Naughty Monkey, Lucky Brand, Sbicca and others. The soft grey, black and white tones of Rock Etiquette set the mood for the pieces and styles that shoppers can find at each of its three stores.
There are two other locations, one in Santa Monica and one in Laguna Beach, with each carrying similar merchandise. In addition to several wooden and metal display fixtures at his stores, owner David Aragon displays his own furniture to create the stores’ signature rock ’n’ roll attitude. At the Laguna location, Aragon sells his handcrafted wooden tables and other furniture pieces as well. The Melrose store in particular attracts many rock stars and their wives as both visitors and regular customers, as well as actors, models and celebrities.
Rock Etiquette’s Santa Monica location has become the destination for lots of locals in the last year and a half. Main Street shoppers and beach goers flock to the store’s central location. The Laguna Beach outlet is surrounded by art galleries, featuring both men’s and women’s clothing as well as owner David Aragon’s furniture. Both locations are just three minutes away from the beach.
Because the Melrose space is so large, Rock Etiquette hosts evening Fashion Night Out events once a month with music and drinks to introduce new collections, styling tips and deals. Last month’s Fashion Night Out was a collaboration with Lebo, a pop-up shop on Melrose with independent designers who customize unique vintage pieces for their customers.