Rock Etiquette was founded in 2010 by David Aragon, a long-time veteran of the Los Angeles fashion industry. David was born in Venezuela and has since lived in Colombia, Israel, and the United States. While working the night life in Tel Aviv and Hollywood, David recognized a need for sexy-but-chic clothing. His mission is to make sleek, cosmopolitan styles available to everyone. 

Ella: In 2013 an unstoppable team was born. As Latvia's most sought after artists, DJ Ella partnered with David to create a unique trendy balance of complete male and female fashion in one stop. As a model with a proven sense of style she has been featured in signature magazines including Cosmopolitan Latvia, FHM, Shape, Playboy and several other high fashion mags. In 2009 and 2010 Latvian Fashion Federation declared DJ Ella as being the most stylish Latvian DJ/singer and was the only Latvian performer nominated for "MTV Europe Music Awards" as the "Best Baltic Act". The opening of her own club / restaurant "Dstyle"  in 2010 in the heart of Old Riga, became one of the most preferred entertainment places for Latvian celebrities, where various fashion, art and music related events take place, including the Riga Fashion Week official after parties.

 Ella moved to L.A. 2 years ago, from the beginning of her music career her name was associated with fashion; She has DJ’d events for Valentino, Tory Burch, Johnatan Adler, Paige Denim, Top Shop, different Nordstrom Fashion events, Converse, 1 state, Cotton On and several others. 

There is no question that this power duo of fashion, art and music have their eyes and ears to the heartbeat of the worlds clothing beat. Rock Etiquette is a recipe for success and a must for all of your style and fashion needs. 


Rock Etiquette Melrose

7550 Melrose Ave LA CA 90046

(323) 655 1911

Monday-Sunday 11am - 8pm