Rock Etiquette was founded in 2010 by David Aragon, a long-time veteran of the Los Angeles fashion industry. David was born in Venezuela and has since lived in Colombia, Israel, and the United States. While working the night life in Tel-Aviv and Hollywood, David recognized a need for sexy-but-chic clothing. His mission is to make sleek, cosmopolitan styles available to everyone. 

Ella joined in 2013 and an unstoppable team was born. As Latvia's most sought after artists, DJ Ella partnered with David to create a unique trendy balance of complete male and female fashion in one stop. As a model with a proven sense of style she has been featured in signature magazines including Cosmopolitan Latvia, FHM, Shape, Playboy and several other high fashion mags. 

There is no question that this power duo of Music, Art and Fashion have their eyes and ears to the heartbeat of the worlds fashion beat.